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Google Brings the Earth to Your Desktop




Google Inc. has launched a new software package that allows you to see satellite images on your desktop.


Google Earth lets you search for locations anywhere on earth and display 3D aerial images of major cities and tourist attractions. Google Earth is in development, but a free beta version is available for home users. Locations can be searched by address, intersections, cities, zip codes or countries and the images can be zoomed in close enough to see streets and buildings.


The images generated are 3D – you can rotate the view to see different sides of an object. You can navigate using a mouse or the keyboard, and view selectable layers to display information about local features such as roads, terrain, schools or golf courses.


Images of 38 US cities can be viewed from “the ground up” allowing you to see 3D representations of buildings and terrain. Measurement functions include distances between two locations, perimeters, radius and area.


Search results can be saved, printed and emailed. Driving directions can be automatically generated and you can trace the route using the “Play” button located underneath the directions tab.


Google Earth is based on technology from Keyhole Corp., a digital mapping company acquired by Google in 2004. The database that drives Google Earth is based on images from satellite and airplane photographs. The database is said to be “multi-terabytes” in size.


Google Earth is available in several versions. The free version is for personal use. Google Earth Plus costs $20 and integrates data from your GPS device. Google Earth Pro costs $400 and is designed for businesses who need a research and collaboration tool. Finally, there is Google Earth Enterprise Solutions for on-site deployment of Google Earth.


The technology behind Google Earth is not new, and smaller companies such as GlobeXplorer LLC have been offering 3D aerial views for several years. Google has the marketing clout, however, to bring the technology to the consumer level and integrate it into its advertising programs.


Users can search for local businesses and receive a viewpoint of 10 search results within a specified area. Clicking on a business listing brings up its address, phone number and driving directions.

How Interactive Websites Keep Visitors On Site Longer

There are three factors that a webmaster is concerned with when it comes to increasing traffic to his website.

· Getting new visitors.
· Getting repeat visitors.
· Increasing the amount of time a visitor spends on his site.


Interactive sites encourage all the above desired behaviors in several different ways. When a visitor logs on to the interactive site, he or she is attracted and drawn into the site by the various options available. Instead of sitting back and reading information passively, the visitor is encouraged to interact and be part of the entire information gathering process.

A new visitor is attracted to interactive websites because of the many offerings on display. The visitor feels important and welcome because interactive sites generally customize the website to suit the visitors taste. Using cookies some interactive websites even welcome the user with his or her name. Thus one can significantly increase traffic to interactive sites using online tools.

Once the visitor has been drawn into the interactive site and gives out some basic information like his email, name, address and age perhaps, it is not difficult to lure him back to the site. Interactive tools like Ezines can be sent to the visitors Inbox to encourage him to come back to the website. Some revenue generating sites will even offer discounts on products and services to lure the visitor back.

Interactive tools by their very nature require the visitor to spend more time on the website. Once a visitor starts playing a game, reading an article and responding to it, sharing his views on the discussion boards and gaming online he is hooked. The interactive tools make for a fun surfing experience that visitors are loath to end.

Thus, interactive sites encourage increased traffic because they create an active, involved environment where the user can seek the knowledge he wants. This is a novel change from the offline world where a user is a passive recipient of knowledge.

"The Web's Best-Kept Traffic Secret"


Did you realize that thousands of website operators use a simple technique to generate targeted visitors to their websites without paying a dime in advertising? It's true.

In fact, the technique works so well that many of them don't want you to discover how they get those thousands of website visitors and make so many sales on virtual "auto-pilot."

Their method?

Creating tightly focused articles other people publish in their ezines (online magazines and email newsletters) and post on their websites. This method rates so powerful that some even call it "the web's best kept traffic secret."

Now, you may ask, "Why would an ezine publisher or website  owner publish my articles for their subscribers?"

The answer: Content!

Over a 100,000 ezines and newsletters operate on the web (along with millions of websites) covering everything from pets and cooking to investments and real estate. Many of them need tightly focused content and they simply can't produce all of it themselves.

Look at it this way... it's the same reason newspapers use the Associated Press. Individual newspapers often can't afford staff writers to cover every story, so they accept articles from outside their organization.

You can do the exact same thing for various ezines and websites catering to your niche audience!

You can get valuable publicity
-- exposure you often couldn't even pay for if you wanted to
-- by providing valuable, content-rich articles in exchange for a byline and a link to
your website (called a "resource box")!

The following represent only a few of the enormous benefits
of writing and distributing simple articles online:

** Attain "Expert" Status **

Let's face it! In the eyes of virtually everyone who reads your articles you rank as the "expert" on the subject.

Just look at people who write newspaper columns. You may
disagree with their viewpoints, but they still have an
elevated status in your mind compared to the "average Joe"
off the street.

** Pre-sell Website Visitors **

If your article appeals to a niche audience hungry for more information on a very focused subject, you actually pre-sell them better than any sales pitch. In their minds, you've already delivered content they really want so when they click over to your site you already have a "reputation" in their minds.

** Traffic Lasts Longer **

Even though the Internet changes very quickly, webmasters are usually very slow to remove content from their sites. Once you get an article posted on another person's website, you have an excellent chance of that article staying there for weeks, months, even years.

** Increase Links To Your Site **
In a recent search I found just a dozen of my articles posted on over 813 different websites! Not only do those postings bring me traffic, but they also help my search engine positioning because of my increased "Link Popularity."

** Builds Your Affiliate Base **

Fact: Affiliates always take the path of least resistance.

If you provide excellent articles they can easily post on their sites or copy and paste into their ezines, your
affiliates will promote you more often and more effectively compared to those who don't give them tools.

Plus, as you make more sales and publish articles, other people will see you providing excellent tools and will want to sign up as your affiliate so they can use them too!

** Build a Huge "Opt-In" Email List **

You can use articles to build up a huge list of subscribers by simply compiling several articles into a series and delivering them at preset intervals.

Often called a "mini-course," this technique allows you not only to prove to your subscribers that you deliver great information, but enables you to capture their name and email adress so you can send them articles and special offers in the future (with their permission).

** Requires No Special Skills **

People often think they need to be a "writer" in order to publish articles, but that's not true!

FACT: If you have a passion for a subject and can talk and explain things like you would to a friend over a cup of coffee, you can write articles people will love to read.

So if you operate a website selling virtually any type of product or service (whether your own or as an affiliate), publishing and promoting with articles should rank high on your list of traffic generation strategies.

No other method of generating targeted traffic to your website provides the quality, quantity and steadiness of traffic in such a simple, straightforward, and cost-effective manner.


Anatomy Of A Reciprocal Linking Campaign


Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return.

When you look for people to swap links with, make sure that you don't reduce the quality or content of your own site. You don't want users to click straight through without reading your content; you want them to take action on your own site rather than have them leave empty handed.

One way to stop them from running away too quickly is to create a "Webmasters Resource Page" and link to that page from your homepage. This doesn't take away from the content on your homepage and the links are just one click away rather than being buried deep within the site, giving value to your partners.

In any case, you want to be sure that your site is more than just a page full of links. If your site contains more links than content, it will look like a link farm and it will certainly not be attractive to webmasters, search engines or users.

Picking your partner

Your link partners should be sites your target market will visit. Think about your product and its subject area and brainstorm to determine where people interested in your product might be looking online.

For example, if you're trying to shift your book about blackjack strategy, it makes sense that the people visiting online casinos would make great customers. Online casinos then could be good partners. Identify top-ranked, high quality casino sites and find the email address, telephone number and snail mail address of their webmasters.

You can also identify your competitors and see where they trade links. After all why reinvent the wheel when you can use your competitors hard work!

Seven Top Tips For Requesting reciprocal Links...

1. Before you contact webmasters, place a link to their site on your resource page to assure them that you will actually provide a quality link.

2. Create a subject line that will encourage them to read your message rather than deleting it - you don't want them to think you're spamming them. (Something about their site or product is sure to capture their attention; they will open it, thinking you're a potential customer.) Hint - subscribe to their ezine and then reply using the ezine subject line as the subject of your reply.

3. Begin your message by talking about your visit to their site and what you found interesting about it. Detail your product or service in one line and ask them to exchange links with you.

4. Tell them in detail where you have placed their link, include the precise URL, tell them where to find their link on the page and emphasize that it is only one click away from your homepage.

5. Tell them that if you don't hear back from them in a specific number of days, you will consider that to a negative response and that you will remove their link from your site. Give them enough time to respond but don't leave it open ended.

6. Sending a reciprocal link request by email is becoming less and less effective due to Spam filters and the high volume of email traffic received by webmasters of busy sites. Try sending your request on a postcard or better still make a phone call.

7. Tell the webmaster how they will benefit from the reciprocal linking arrangement - explain what's in it for them and use your selling and persuasion skills!

Hackers And Hoaxes



Everyone who has an ISP, understands, or at least knows about how hackers use viruses, Trojans and other web nasties, to infect and mess up your computer. No headline news there. (Unfortunately, we still don't understand why they do it, or at least I don't.) But hackers don't have to write malicious code or hijack your browser to do some serious damage to your system. Oh no... A well written email with no attachments, can do the trick. They only have to start a rumor.
Hackers can easily manipulate you into trashing your own computer. All they have to do is begin a hoax.

What do I mean by that? Let me explain.

Have you ever gotten emails from people you know that say something like: Scan your hard drive for such and such a file! If you find it delete it immediately! Pass this on. Warn everyone you know!

These emails are originally generated by a hacker and spread throughout the Internet to get you to delete files you need, thus creating havoc for your system. They are hoaxes.

Hoaxes work incredibly well for getting average people to cause their own computers to malfunction. the hacker doesn't have to spend any time creating malicious code and a method of distribution, all they have to do is play on the human tendency for hysteria; send out a warning that something evil is spreading, and if you find it on your computer, get rid of it!

Recently I was tracking a thread on a forum, where the moderator warned everyone about a file that he found on his system that was a keylogger. (A keylogger is a malicious program designed to track your every move through monitoring your keystrokes.) He warned everyone to search for a file, ans2000.ini and, "delete the booger."

I scan my system every day, with several different virus/ spyware programs, and I never picked up this file with any of them, so I decided to do a Windows Explorer search for it. Sure enough, I found it on my hard drive. Oh My God!

Before hitting the delete key though, I looked it up on the web. I Googled the specific file and found quite a bit of information on it. The file ans2000.ini is used in the keylogger program known as ProBot SE. However, it is also used in many other legitimate programs as well. Ok, so now what do I do?

Well, I contacted my go-to guy, Jim Gray, owner of Quikonnex, and asked him what his thoughts were. He told me to open the ini file, in Notepad, and read it. Sure enough, this file did have an association to another program on my system. It is part of ActivEbook Compiler. It was right there in print, at the top of the file.

Now had I just freaked out when I found the file, and deleted the booger, I would've trashed my ebook compiler, making it useless to me. Two points for the hacker who started the hoax!

Hoaxes are just as dangerous as live viruses, because they inspire you to destroy your own programs. I am sure they are a particular kick for the one starting the hoax, as they are getting you to do bad things to your own system. Fear is a powerful motivator, and hoaxes, by design, are created to cause panic and fear in the less experienced Internet traveler.

So, before going and deleting files from your hard drive, go check them out. Do a search for them and read the information you find. Don't just go deleting things without learning about them first, or you just may end up cutting your own throat. And, NEVER forward these types of warning emails to others until you know for a fact that the information is correct, or you're likely to have your friends and family after you for misinforming them.

Resources for validating virus/ hoax information:

http://vil.mcafee.com/hoax.asp
http://www.vmyths.com/
http://www.symantec.com/avcenter/hoax.html
http://www.f-secure.com/virus-info/hoax/
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